Weiping Xiong is an associate professor of communication at Zhejiang University. She graduated from East China Normal University, Fudan University, and Zhejiang University. Weiping’s primary research focuses are socialist theory with Chinese characteristics, public relations, public relations ethics, public relations etiquette, and crisis management. Her representative works include: "Public Relations" (exclusive), "Public Relations Ethics" (exclusive), "Modern Public Relations Etiquette" (editor, selected by the Ministry of Education for the general education of the "Eleventh Five-Year" national planning materials), "Public Relations: Theory, Practice, Cases" (exclusive, national key planning materials for higher education), "Crisis Management" (exclusive).

Weiping’s lectures include socialist theory with Chinese characteristics, social governance and crisis management, public relations, communication and coordination, and network public opinion monitoring. The lecture “Public Emergency and Government Crisis Management” was selected into the online course for the cadres of Publicity Department of the CPC Central Committee.